We help clients refocus their brand and uncover who they are from the inside out.
Mercer Law School

Swing magazine for 50+ adults

Global Village Project

What We Do

Ideas + Strategy + Creative

It’s a collaboration and a conversation

Our clients hire us for our expertise, but it’s the shared ideas and strategies that allow everyone to meet with success. Whether on the verge of greatness or ready to reposition in the marketplace, our clients expect to be part of the solution and to be heard. Our job is to make sure we have a nimble response at every point in the process and we do. We watch, we create, we listen and refine. We always deliver carefully crafted content and creative that reflects your landscape, your culture, and that point of difference that defines your institution.


is flexible and tailored,
straightforward and tangible.

We always begin with the client download, interviewing key leadership, and conducting focus groups. We also complete an online review of comparable institutions and review their visual brand and messaging which we include in our Ideas & Strategies  Report. This report details brand lenses, proposed media mix, strategies for launch, and brand positioning.

We’ll identify and establish touchpoints for primary audiences and map out desired brand experiences. We then articulate the communications strands and tools to most effectively engage each audience.

During this phase we develop:

  • An organization or campaign logo and tagline
  • Core brand messages
  • Core brand visuals
  • Testing (when needed)

Fusion & Execution
We implement all communications, collateral and experiences. We then develop a Brand Guide that speaks to messaging, logo usage, collateral maintenance, and common communications strategies for each form of media.

Our Clients Partial Listing


Agnes Scott College
Butler University
Cabarrus County School System
East Carolina University
Global Village Project
Iona College
Kennesaw State University
Mercer University
Morehouse School of Medicine
The Museum School of Avondale Estates
Oglethorpe University
Spelman College
Tuskegee University
University of Texas at Tyler
Valdosta State University


Cox Enterprises
Fannie Mae
Georgia Power
HRC International
Kurt Salmon & Associates
R.L. Brown & Associates
Solis Hotels Vanke International Center
UST Global
Whiteboard Higher Education


Atlanta Fulton Public Library
Big Brothers Big Sisters of Metro Atlanta
Care & Counseling Center of Georgia
Consulate of the Kingdom of the Netherlands
FOCUS + Fragile Kids
Georgia Center for Nonprofits
Girl Scouts of Greater Atlanta
The Johnnetta B. Cole Global Diversity
& Inclusion Institute
Kennesaw State University Foundation
Lasker Foundation
New American Pathways
United Way of Metropolitan Atlanta
YWCA of Greater Atlanta